Vita Liberata is Hollywood's best kept skin secret. Offering odour-free, natural looking tanning and lasting skin enhancing results that keep people thinking ‘has she or hasn’t she?’ It's no wonder Vita Liberata has a host of celebrity and A-List makeup artist fans!

Vita Liberata is the world’s first completely non-toxic tanning brand, with spray tan solutions free from parabens, perfume, alcohol, sulphates and all other chemicals of concern. Organic and natural skincare extracts are key to our formulas, offering more than just a tan treatment for our clients.

The Vita Liberata team are passionate experts in skincare and tanning. From their Irish base they created the world’s first odourless tan in 2007 and the unique Odour Remove™ technology is now present in all of our at-home self and salon spray tans. In 2011, they became the first completely non-toxic tanning brand, developing a collection of tan solutions free from parabens, perfume, alcohol and all chemicals of concern. As the first tan brand in the world to do this, they became the self tanner of choice for the world’s top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.

The ingredients are the purest in the tanning world. Natural, certified organic extracts are key to their formulas. Offering a conditioning skincare treatment that also tans the skin is their goal, giving you a flawless skin finish that combines natural looking colour, velvet soft skin and long lasting hydration.

Vita Liberata have continued to introduce world beating tanning technologies to revolutionize the industry, making self tanning a viable alternative to sun exposure for all. These include Moisture Locking for 72hr skin hydration, Odour Remove™ for zero smell, pHenO2™ for the longest lasting tan, HyH20™ anti age hydration and Trystal3™ technology which allows tanning to work in a dry crystallized form.

A hero innovation, pHenomenal 2-3 Week Tan, is the world's longest lasting tan, giving you a tan that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula, pHenomenal has taken the beauty world by storm and has scores of celebrity fans across the globe including Gwyneth Paltrow, Sofia Vergara, Rita Ora and Ellie Goulding.

Trystal™ Minerals is another world first – a self tanning mineral bronzing powder. This beauty product blurs the line between cosmetics and tanning, allowing you to achieve a subtle lasting tan effect even after you wash off your natural-looking bronzer.

Vita Liberata’s multi-award winning collection is now sold in more than 26 countries worldwide. In the UK, their products are available in Boots, Space NK and salons and spas nationwide. Globally, they can be found in upscale salons and spas. They are now recognized as the world’s leading non-toxic, organic tanning company.
 
Vita Liberata offers the widest range of at-home and professional tanning solutions to suit every skin type and tone, guaranteeing the ultimate tanning experience every time, that fades perfectly back to nothing, without you even noticing.

Tanning Tips

HANDS:
Start by tanning your arms, then, using only what is left on the mitt tan the back of the hand and then the top of each finger in turn, taking care to avoid the nail bed and cuticles. For a perfect finish wipe knuckles with a very slightly damp cloth to avoid these areas looking too dark.

FEET:
For perfect ‘beach feet’, apply your tan to the tops of your feet blending halfway down the sides. Then wipe away any tan lines with a dry cloth to give a totally natural finish. Always work away from the nail bed, back up the foot and blend at the ankle.

BACK:
Use the tanning mitt to tan hard-to-reach places, or get a friend to help with the top of your back. For your lower back turn the mitt around to allow for an easier angle when applying.

FACE:
Mix a pump of moisturiser with your tan before applying to face and neck blending down to the décolletage. Wipe upper lip and eyebrows with a dry towel to ensure they are not over tanned.

LEGS:
Start at the front of the ankle and apply in large elongated circular movements. Ensure you tan the back of the leg as well as the front! When blending around the ankle avoid the very toughest skin, ensuring that you have blended where the leg meets the ankle. Wipe any excess tan from knees and ankles for a natural finish.

ARMS:
Starting at the shoulder, tan your arm, the edge of your shoulder, and as far around the back of your shoulder as you can reach. Tan the rest of the arm using approximately 5-10ml of product at a time, blending around the wrist to avoid the heel of the hand.




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